Building Backlinks Using Broken Links

Link building has always had a central place in Search Engine Optimization. However, the way link building has been done has varied in the recent past. Needless to say, all these strategies have been largely affected by Google’s updates to its search engine algorithms. If there is one lesson to take home it would probably be- “What works today, might not work tomorrow”.

However, with the recent trends, the avenues for building backlinks have decreased significantly. Now, it is all about quality of the backlinks, and the number of websites which provide quality are limited. Hence you need to squeeze the most value from every opportunity available. One untapped potential for getting backlinks are the dead backlinks which are present on other websites. The way link building has been changing in the recent past, we at SEO Vancouver have decided help you increase your links by tapping the potential that dead links offer.

What Are Dead Links?

Dead links are those links which link to websites or URLs which have been shut down, moved to new location or have been re-branded. Such dead links present an opportunity for you to build your backlinks. You can build some quality one way links by tapping these dead links.

Identifying Dead Links:

In order to build links from dead links, the first step is identifying dead links. This can be done by using many browser extensions available for your browser. For example, Check My Links is a good extension available for Google Chrome which highlights dead links on your webpage, according to the Best SEO company. You can use this tool to search for dead links on the web page you visit.

If you want to do an in depth search using HTTP header responses, you can use HTTP Header Status Checker tool. This tool also takes into account the response headers sent by the resource.

Finding Useful Websites:

In order to find websites which can be used for building links. Google search is our obvious best friend. ¬†You should use keywords which can bring out the best websites with potential for you. Niche websites can be found using searches too. Many websites have a dedicated page for backlinks, named as ‘Resources’ and such says SEO Vancouver.

Select The URLs You Want To Target:

Once you have a list of websites, you should scour the blog posts and links pages for dead links in your niche. Such links can be found in plenty on most websites. Blogs can also have such links since many websites do not pan out the way they are supposed to be. Make a list of all the websites and the links you are targeting.

Final Step – Reaching Out:

Once you have the list of resources ready, you should compose a good email, full of positive expressions towards the target website and inform them politely about the dead link and ask them to replace the dead link with a link to your website. Since dead links do not provide any utility to the websites, and webmasters too want them out of their website, they would in all likelihood, pay attention to your email.

We hope that after reading this article, you would be able to convert a lot of dead links into backlinks to your website.